You may have heard this many times before or possibly not at all, but making money starting a successful business online is in the list. What do we mean by list? A grocery list? Ha, no.
Building a list of prospects and/or buyers is what earning a consistent and profitable income is all about. And it’s not about who has the biggest list, but the most responsive. What’s the point of attracting people onto your list if you aren’t able to market to them time and time again, which is the sole reason why we build a list in the first place.
When you gain enough of people’s trust to make them a part of your list you gain the ability to build a relationship with them which will make them buy from you over and over again. When you have a churn and burn list that you only market crap to and don’t grow the relationship, your list will drop off and you will have to constantly continue to replace it. If you don’t have a list at all well, you don’t really have anyone to market your products or services to.
When you see people online say that they made several thousand dollars in a day, their list is more than likely the culprit that got them there. When you have a responsive list you can literally send out one email and make hundreds to thousands of dollars in a day, and you can continue to do it if you keep your list strong. This post will let you in on the top 3 ways to do this, even if you’re a beginner.
1.) Always build value.
To bring people onto your list and keep them there you want to constantly be adding value. The goal of a list is just that, not just to have a bunch of people to promote your products and offers to. Adding value to people’s lives over time will cause them to know, like and trust you and in turn they will stay on your list and be more likely to buy. If you have a churn and burn list because you’re promoting a different product or affiliate offer every other week, people will begin to see that you’re just in this for their money and duh, leave your list.
Building value can mean sharing any type of valuable information pertaining to your niche. Learning about your topic and translating the information into comprehensive content can add value to people’s lives and help them for the better. The more clearly people can see that you’re able to help them, the more chances you have of getting them on your list. Content can be a YouTube video, blog post like this one, or even an audio clip. There’s never a wrong way to add value.
2.) Offer a free gift.
This free gift will serve as an incentive to bring people onto your list. You want this to be something so irresistible in value that it would be hard for people to leave your page without signing up for your list to receive it. This gift could be anything from a tutorial, step-by-step action plan, video, ebook, and plenty more. We’re pretty sure you get the idea.
You may be thinking “I wouldn’t know what to product content about,” but the knowledge you hold pertaining to your niche can be transferred into content in the variations I just mentioned. The content doesn’t have to be large in quantity but instead large in quality. Remember, when people get a taste of the value you can add to their lives they will be more likely to stick with you.
3.) Follow up.
This part takes plenty of patience but the juice is definitely worth the squeeze. You want to create a follow-up series of email to be sent out to your list to you can continue to shove value into their lives. The cool thing about these follow-up messages is that you can place them in an autoresponder which will automatically send them out, so you won’t have to worry about sending them yourself each time you get a new subscriber.
This follow-up series should consist of 7-14 days worth of messages that pack a punch full of value. It can take up to seven times for a person to decide to buy something from you, so continuing to add this value gives you more chances to convert them into a customer.
So there you go. No matter what, the name of the game is building value, and that goes for anything you do pertaining to starting a business online. It will always keep you safe rather than sorry. These are just the sheer basics of building a list and we plan to get into the process a lot deeper as we grow this blog. Always remember, the money is in the list and building a list is about building value. I know I sound like a broken record but this is such an important topic that it needs to be expressed more than once.