Online Marketing 101: Building a List

You may have heard this many times before or possibly not at all, but making money starting a successful business online is in the list. What do we mean by list? A grocery list? Ha, no.

Building a list of prospects and/or buyers is what earning a consistent and profitable income is all about. And it’s not about who has the biggest list, but the most responsive. What’s the point of attracting people onto your list if you aren’t able to market to them time and time again, which is the sole reason why we build a list in the first place.

When you gain enough of people’s trust to make them a part of your list you gain the ability to build a relationship with them which will make them buy from you over and over again. When you have a churn and burn list that you only market crap to and don’t grow the relationship, your list will drop off and you will have to constantly continue to replace it. If you don’t have a list at all well, you don’t really have anyone to market your products or services to.

When you see people online say that they made several thousand dollars in a day, their list is more than likely the culprit that got them there. When you have a responsive list you can literally send out one email and make hundreds to thousands of dollars in a day, and you can continue to do it if you keep your list strong. This post will let you in on the top 3 ways to do this, even if you’re a beginner.

1.) Always build value.

To bring people onto your list and keep them there you want to constantly be adding value. The goal of a list is just that, not just to have a bunch of people to promote your products and offers to. Adding value to people’s lives over time will cause them to know, like and trust you and in turn they will stay on your list and be more likely to buy. If you have a churn and burn list because you’re promoting a different product or affiliate offer every other week, people will begin to see that you’re just in this for their money and duh, leave your list.

Building value can mean sharing any type of valuable information pertaining to your niche. Learning about your topic and translating the information into comprehensive content can add value to people’s lives and help them for the better. The more clearly people can see that you’re able to help them, the more chances you have of getting them on your list. Content can be a YouTube video, blog post like this one, or even an audio clip. There’s never a wrong way to add value.

2.) Offer a free gift.

This free gift will serve as an incentive to bring people onto your list. You want this to be something so irresistible in value that it would be hard for people to leave your page without signing up for your list to receive it. This gift could be anything from a tutorial, step-by-step action plan, video, ebook, and plenty more. We’re pretty sure you get the idea.

You may be thinking “I wouldn’t know what to product content about,” but the knowledge you hold pertaining to your niche can be transferred into content in the variations I just mentioned. The content doesn’t have to be large in quantity but instead large in quality. Remember, when people get a taste of the value you can add to their lives they will be more likely to stick with you.

3.) Follow up.

This part takes plenty of patience but the juice is definitely worth the squeeze. You want to create a follow-up series of email to be sent out to your list to you can continue to shove value into their lives. The cool thing about these follow-up messages is that you can place them in an autoresponder which will automatically send them out, so you won’t have to worry about sending them yourself each time you get a new subscriber.

This follow-up series should consist of 7-14 days worth of messages that pack a punch full of value. It can take up to seven times for a person to decide to buy something from you, so continuing to add this value gives you more chances to convert them into a customer.

 

So there you go. No matter what, the name of the game is building value, and that goes for anything you do pertaining to starting a business online. It will always keep you safe rather than sorry. These are just the sheer basics of building a list and we plan to get into the process a lot deeper as we grow this blog. Always remember, the money is in the list and building a list is about building value. I know I sound like a broken record but this is such an important topic that it needs to be expressed more than once.

Which Type of Online Marketing is the Best for Me?

There are many types of online marketing and I have been talking about a few of them here lately – mostly affiliate, local,  and network marketing. So what is the difference between these three and the other types that are out there, and how do you figure out what kind will fit you the best?

All online marketing is based around earning money whether it’s through selling someone else’s products or services or creating your own to sell. 

Affiliate marketing is where you market a product or service and earn a percentage of the sale as a commission.

Network marketing, also known as MLM (multi-level marketing) is similar to affiliate marketing in the sense that you earn a percentage of a sale when someone buys a membership to a company that sells these products, which you then earn money by doing the same. This is what many people refer to as a “pyramid scheme”, which is not always true. Many companies out there do sell scammy, low-quality products with high up-sells and monthly memberships while others provide a high value, community based atmosphere and one that actually benefits people. Mary Kay and Avon are examples of these types of companies although most people sell products like these offline.

Local marketing is the process of putting marketing campaigns in place for brick and mortar businesses around your area. This is easier and much less competitive than affiliate and network marketing, so highly recommend if you aren’t up for the challenge.

Then we have paid marketing which can include posting ads on Facebook or using Google Adsense, or a variety of other ways to advertise to a targeted audience. This can be a quicker way to bring in leads and sales without having a full blown website.

Finally, I want to talk about email marketing, which can be time consuming yet completely worthwhile. Email marketing consists of building a list of people through many outlets including blog posts, videos, solo ads, social media, or a variety of other ways. When you have a list of people that already know, like and trust you it becomes effortless to sell any products or services you are promoting.

I hope you have found this information to be useful and if you have any further questions about anything I talked about here today, feel free to leave me a comment in this post or anywhere else on the blog.

Can Photographers Make Money Online?

Before I was working with online businesses, I was really into photography. Heck, I was so into it, that one of my biggest goals in life was to become a professional photographer. And this, my pals, is how I first started looking at how to market online.

Low and behold, I saw more than I could handle about making money online as a photographer. Which then led me to become less interested when I saw that you could practically make money online doing anything you love. And my life changed from there.

But let’s back up for a moment so I can answer the focus question at hand: “Can photographers make money on the web?”

The short answer, is yes. And there are certainly more than one way to do so. Some examples include:

  • Creating a website and/or blog that teaches others how to take good pictures, get a job as a photographer, start a business online as a photographer, etc.
  • Showcasing your photos for people to buy copies of.
  • Advertising your wedding, child, newborn, family, nature photography services on a website, ads, etc, to get more jobs in your local arena.
  • Promoting and selling affiliate products that teach photography, share tips, etc.

And those are just a few of the possibilities.

It’s possible to leverage photography to earn an income online, but it does take some learning, skills, and ideally a mentor for the fastest guidance. I’m not your guy in any of these areas, but with a quick Google search you can find some of the best instructors that time and/or money can buy.

My biggest suggestion would be to take the time to do some research. There are MANY people out there that claim to be experts on the subject, and some definitely are, but those that are faking it til’ they make it’ can do you more harm to learn from than good.

In future posts, I will be talking more about using the internet to make money no matter what type of profession you are in. If you have any suggestions, I would love to hear!

How to Promote an Offer Online

So you’re looking to make some money online and you have already got your offer in place. Now all you need to do to get the money rolling in is to promote your offer. Simple enough, right? Yes, in a sense.

The world of online marketing is a quite competitive one, which means that if you are going to get in the game, you need to find a bright colored jersey to make yourself stand out like a flower in a field filled with cow manure. Catch me drift, swift?

Since I have been in the same game of promoting things online for so long, today I wanted to take the time to share some of the best ways to promote an offer online, so that you can go right out and rake in some money. So here goes – my best ways for promotion. And they basically come down to two things, which are free and paid marketing.

Also, I will be focusing on quick ways to promote versus those for the long-term which to me, build a more stable and long term business. But since we are all about making some quick money online, these are some of the best ways I know to do it however, this is the only post you will see that encourages quick hits.

Free Marketing

There are ample free ways to promote an offer online, but these days one of the fastest ways can be through social media sites like Facebook, Twitter, Pinterest, and Instagram.

All you really need to do is provide some sense of value or basically give stuff away for free whether it’s a blog post, tutorial video, ebook, or PDF of some sort. You want to give people something of benefit that they can use to coincide with the offer you are promoting. So if your offer is product that teaches something, you could give away a piece of information “as a bonus” and will benefit them a lot better if they buy the product itself.

This is of course one of many different ways to go about using social media for free to promote your offer.

Paid Marketing

For paid marketing, we are basically going to be doing the same thing with the exception of spending a little bit of money to make some money. Plus, we will only be using Facebook.

Facebook ads are a terrific return on investment and can bring in super targeted interest to your offer.

With them, you can tailor your ad specifically to type of customer you are attempting to target, which means you spend less on clicks and generate more interest for less.

See how nifty that works?

What is Affiliate Marketing?

If you have been hanging around the internet for any time now, you may be familiar with the two words put together “affiliate marketing.” But what the heck is it exactly?

To get all textbook on you:

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Translation: You market another person or company’s products and earn a commission on them each time somebody buys through your link. These commission can be small or large, and range anywhere from a couple of dollars to a couple hundred of dollars, which brings me to my next point of explaining the difference between low and high ticket.

The difference between the two is obviously the amount of commission you will earn from selling it. This also means that you usually have to make a higher investment, which could be into the $1-5k range.

When I was promoting the two network marketing (MLM) programs I did which were Empower Network and the Internet Lifestyle Network, I investing $1,000 upwards on just one, and never saw a dime of it in return, which was my own fault of course. At least I got some sort of investment into my internet marketing education.

Affiliate Marketing Overview

Anyways, affiliate marketing can be a good thing but the control is just not there. You are promoting other people’s products that can go away at any time, which you then have to start all over again. So as you can see, there are some risks associated.

To make money , you will need to keep on selling what you are promoting to others consistently to earn consistently, which means you always need people to market to. Even if you are able to consistently bring people into the program you’re offering, you will have to help them bring others in as well so that everyone can make money. Now you see why most people call MLM companies pyramid schemes.

Conclusion

If you are attempting affiliate marketing, good luck. There is nothing wrong with the model, it’s just not a  sustainable model for the long term.

I don’t know about you, but I’m trying to stay in business online, which means continuing to add value to people’s lives instead of selling them on something that’s not really there. (ahem, EN)

Marketing Lesson From an Internet Marketing Master

This is Jay from the Lazy Ass Stoner. He is one of my mentors and one of the best teachers I have seen for making money online. He’s definitely someone that I would suggest that you guys learn from. I started watching his videos about 2 years ago and they helped me figure out affiliate marketing and some killer ways to promote your content online.

 And if you like this video then you will more than likely enjoy the rest of his content, so I highly suggest checking it out. You can also visit his website to read some of the awesome blog posts that accompany some of the videos.

 Another valuable thing to note when pursuing the adventure of making money online is to not follow more than 3-5 leaders at a time. There is tons of valuable content across the web and many great people distributing it, but if you listen to 10 or 12 of them at a time then your work could be all over the place and really, you’re just biting off more than you can chew. Like I mentioned in my last post, only focus on one thing until you master it and then move on to something else that will help scale your business up.

And enjoy the process along the way. Don’t be afraid to come out of your shell and show your personality to the world. Just look at how Jay is doing things. He’s built an internet business around a brand that is totally different, and might I say ballsier than most other people would ever pursue. But look how well it’s turned out for him.

Now that’s a great lesson.

Making Money Online

The term “make money online” is one of the most over-used, over-searching terms on the entire world wide web. Right up there with weight loss, ha. In essence, these are not two keywords that one would want to target when it comes to actually making money using the internet. What I mean is that they aren’t what you would want to blog or run ads around.

There are tons of ways to make money online but the majority fall under the umbrellas of network marketing (MLM), affiliate marketing, and paid marketing. There are many subcategories underneath these, but I will have to just gradually get into detail about them over time. So in the meantime, I’m just going to talk about some of the ways that I have made money online.
Let me tell you, the internet is a wide wide space, and if you wanna dominate then you need to find one way of making money and focus on it until you master it. Otherwise, you can really get caught up and lost in the world of shiny shit syndrome. Buying new products can get as addicting as gambling so if you don’t catch yourself then you are a lot more prone to getting caught up like a kid in a candy store. Take it from me, I have plenty of firsthand experience with this.

Continue reading “Making Money Online”

Intro

Hello everyone my name is Liam, and I make money online in NYC. So yeah, I stay home just about all the time to work online. I’m basically an internet marketer and have been for 4 years. I’m not saying this to brag, I’m just eternally grateful for my success. I had to work my ass off for it, but it was totally worth it and I’m equipped to live the life of my dreams.

I’m no internet guru, but I do alright for myself. I’m starting this blog to give back and share some of my experiences with marketing. I want to help others seek a clear path to making money online because if there is one thing I have learned in my journey, the road can be bumpy if you aren’t taking advice from people that actually have the experience. With the eye candy appeal of making money online there are tons of people that want to pursue it. This means a range of professionals to total spammers that have more interest in greed than the well-being of the people they are supposed to be helping.

There is so much crap online that I want to speak out and share what’s really working, and from real life experience. It doesn’t have to take others as long as it took me and I want to contribute with helping people find a vehicle that works best for them to earn a full time income online.

So stick around and see what I have to offer up. I promise that this blog won’t disappoint you. 😉